Insights

Capturing the “why” that transforms the “what.”

Exploring the attitudes, emotions, values and personality traits of people is essential for our clients. We get right to the core of what motivates consumers with our strategic partner, Share More Stories, and their SEEQ insights tool.

SEEQ is a human experience research platform that enables real-time sharing between companies and participants in a trusted way, at scale.

Share More Stories combines the depth of personal storytelling with the breadth of web-scale analytics, allowing JMI to provide our clients with actionable and transformational ways to connect with their employees, consumers and communities.

Some of our “Aha!” moments are reflected in the work below.