Putting energy into understanding customer need

Dominion Energy turned to Share More Stories to help them more deeply understand the needs and values of their consumers. Through workshops that helped consumers share their energy experiences, deep, emotional, and authentic stories were revealed. 

The experience was positive for both the consumers and the Dominion Energy business leaders involved, who quickly put the resulting eye-opening insights to use. Now, early in the process of working projects through local and state government and regulators, Dominion Energy arranges listening sessions within the community. They orient around the shared values of wanting to balance the need for energy with the impact of new infrastructure.

With this enhanced solution for consumer engagement, Dominion Energy can adjust its approach based on the unique needs of the communities impacted by their initiatives. 

Examples of JMI solutions to additional Dominion Energy challenges can be found here.