WHAT WE DO
Johnson Marketing helps our clients talk to their most important audiences.
That’s a simple idea. An easy-to-understand task.
Yet, as American poet Richard Moore once noted: “Simplicities are enormously complex.”
Decide to communicate with customers, and you start asking some tough questions. Who do we really want to talk to? Where are they? Once we find them, how do we reach them? What do we want them to do? What do we say? What is this going to cost?
When it comes to communicating, Johnson Marketing has mastered the art of making the complicated manageable. How do we do that? Basically, we aid companies in three critical areas – strategic thinking, tactical execution and creative services.
Strategic thinking is at the heart of everything we do. The key to effective communications is always understanding the big picture – goals, customers, value propositions, resources and economic conditions. It also requires developing a plan that reflects all those factors and, often, many others. Strategic thinking essentially means defining a brand, providing reasons to believe in it and finding ways to make it live.
Tactical execution follows the planning done during strategic thinking. This second step is really about the four “R’s” — delivering the right message to the right audience in the right way at the right time. We have the in-house ability to handle the four “R’s”, using every major communications method. These include:
Advertising. Using the skills of our talented staff, we can produce print, radio, web and TV ads.
Public relations. Our professionals are well versed in every aspect of this discipline – media relations, internal communications, community relations and digital communications.
Special events. We literally can do it all from a simple ribbon cutting or groundbreaking all the way up to concerts and sports tournaments.
Government relations. Whether you need to find the right agency for a permit, understand a legislative process or meet with an elected leader, Johnson Marketing can guide you through a bureaucracy, lobby and help you meet with the right leaders to make the most compelling case for your organization.
Creative services at Johnson Marketing include every major capability a client could need. In fact, our in-housing offerings are extensive. To be honest, this is one area where we really get the chance to delight customers, display some style and have some fun. Clients will find that we can handle:
- Market research
- Graphic Design – ads,publications,logos and merchandise
- Media buying and placement
- Web design and development
- Search Engine Optimization
- Web monitoring and analytics
- Mobile media/apps
- Special events production, coordination and monitoring
- Digital marketing
- Video Production